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Perform is also receiving strong interest from coaches who want to join the company's coaching team, which includes pro runner Colin Bennie, the top American finisher at the 2021 Boston Marathon, and Cal Calamia, the first winner of the San Francisco Marathon's non-binary+ division in 2022.
The company's growing customer base includes new runners seeking to incorporate running as part of a healthy lifestyle and runners training for fall races including the Chicago Marathon and New York City Marathon. Perform has seen an enthusiastic response from the running community since its beta launch earlier this year. Perform's coaching product builds on the expertise and learnings from Perform's initial product, an AI-powered music app that motivates and inspires athletes by adapting in real-time to their heart rate and pace. Perform's technology, which includes a mobile app and proprietary coaching software, allows the company to deliver personalized coaching at breakthrough prices to athletes at scale.Īthletes who sign-up for run coaching with Perform are matched with a coach who creates a personalized training plan and provides accountability and support through ongoing video calls and messaging. Co-founders Eric Brownrout, Christian Mathiesen, and Leonard Adler, endurance athletes who have worked for leading technology companies such as LinkedIn, built Perform to address these challenges by combining human coaching with technology that provides benefits to both coaches and athletes. There are about 75 million runners in the United States, according to a 2021 report from Nielsen Sports, yet few utilize a running coach due to lack of access and high cost.
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